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✦ Guide to Insights
Updated over 3 months ago

Welcome to the Guide to ScreenSpace Insights! ScreenSpace analytics provide a comprehensive overview of user engagement with your Stories. This guide will help you understand what data is captured, how to use it, and why it’s beneficial.

ScreenSpace immediately starts tracking user engagement data once a published Story is shared or embedded. This data is accessible via the Insights Hub.

What Data is Captured

Metric

Description

Total Visitors

Total unique visitors who engaged with your Story

Total Sessions

Total engaged sessions

Engagement Rate

Percentage of unique visitors who interacted 2+ times in your Story

Avg Engagement Time

The average time visitors spend engaging with your Story.

Drop-Off Rate

Percentage of unique visitors who left your Story at this point

Conversion Rate

The percentage of visitors who completed a desired action.

How to Use Engagement Data

  • Performance Analysis: Assess overall Story performance and identify trends.

  • Engagement Insights: Understand which parts of your Story captivate your audience the most.

  • Lead Qualification: Qualify and nurture leads based on their engagement levels.

  • Optimization: Identify drop-off points and refine your Stories to enhance user experience.

Why Use Engagement Data

  • Enhance Storytelling: Improve Story content and design based on user interactions.

  • Drive Sales: Use insights to better understand buyer intent and improve sales strategies.

  • Optimize Performance: Continuously refine your Stories to maximize engagement and conversions.

Frequently Asked Questions

How often are the analytics updated?

Analytics are updated every 24 hours.

Can I export my data?

We do not have this option yet.

Can I send the analytics data to my analytics platform?

Support for tracking scripts is coming soon.

Can I disable tracking?

This feature is coming soon.

What end-user data is captured by ScreenSpace?

Only data input by the end-user via ScreenSpace forms is captured. All IP addresses are anonymized.

How are analytics captured?

We use Google Analytics to capture analytics. Google Analytics Privacy Policy.

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