Media Objects allow you to enrich your narrative through dynamic objects that can visualize value, lead to rich content, and create authentic connections with your audience.
These interactive objects can include videos, images, recordings and animations that enhance the storytelling experience by providing visual depth and context.
When to Use: Great for enriching your Stories with dynamic elements that engage your audience, provide additional context, and enhance the overall narrative by making it more interactive and immersive.
Benefits of Media Objects
Enhanced Narrative: Adds depth to your Story, making it more relatable and impactful.
Deepened Engagement: Transforms media into rich content that drives compelling visuals and engages the audience.
Authentic Connections: Builds trust through real customer stories and testimonials, creating a genuine connection with your audience.
Visualization of Complex Features: Provides engaging visualization for complex features, making them easier to understand.
Combats Demo Fatigue: Keeps the audience engaged by reminding them they are in an interactive Story, not a static tutorial.
Getting Started
Click
Create Items in the Toolbar and select MediaSelect your image or video, or upload a new one
Reposition the object anywhere in the Canvas. Use the Depth slider under
Style to adjust the position in 3D space.
Media Types
Media objects can include various types of content such as images, videos, and Lottie animations. Each media type adds unique value to your Story and can be used to create a more engaging and dynamic experience for your audience.
You can learn more about supported content types here.
Images
Benefits: Images can visually represent concepts or features, making it easier for your audience to grasp complex ideas quickly. They add visual appeal and can break up text to keep your audience engaged.
When to Use: Use images to illustrate points, provide visual examples, or enhance the overall aesthetic of your Story.
Videos
Benefits: Videos offer dynamic, engaging content that can demonstrate features or processes in action. They can bring your Story to life and provide a deeper understanding of your product.
When to Use: Use videos to showcase features, provide tutorials, or share customer testimonials.
Lottie Animations
Benefits: Lottie animations are lightweight, scalable animations that add interactivity and visual interest to your Story. They can be used to illustrate features, add subtle motion, or enhance user engagement.
When to Use: Use Lottie animations to provide visual feedback, guide user actions, or add a touch of animation to static elements.
Media Labels
Description: Media Labels display text via a simple callout which can either trigger immediately or when the audience hovers over the Media object with their mouse or cursor.
When to Use: Perfect for providing quick tips, brief descriptions, or highlighting content at a glance. Can also be used to grab your audience's attention.
Setting Up Labels
Toggle
the Label on in your Media object's 
Label settings and enter your desired textSet visibility to Always if you prefer to have the Label pop-up without requiring a hover action
Adjust the Label position if needed
Click off of the settings window to preview your Label
Best Practices
Keep Label content concise and to the point.
Set the visibility to Always to grab your audience's attention
Set the visibility to Hover to keep the Media object subtle
Adjust the Label background and text color so it pops
Media Object Actions
Media object Actions enhance the interactivity of your Stories by triggering specific responses when a Media object is clicked. These actions can open StoryPoints, navigate to another Scene, or direct your audience to external links. Here's a deep dive into the three most common actions for Media objects:
Opening a StoryPoint
Description: This action opens a StoryPoint, providing additional information within your Story.
When to Use: Use this action when you want to offer more detailed explanations, supplementary media, or contextual information that enriches the audience’s understanding of a product or idea.
How to Trigger a StoryPoint
Create a StoryPoint with the relevant content.
Position that StoryPoint near the Media object
Set the StoryPoint style to Tooltip and toggle on
Invisibility to hide the StoryPoint – you can preview this in preview modeSelect the Media object and choose the
Action to open the StoryPoint.
Best Practices
Ensure the StoryPoint content is directly related to the Media object.
Keep the StoryPoint concise to maintain audience engagement.
Use visuals and media within the StoryPoint to enhance understanding.
We recommend contextualizing case studies by including an image of a customer which opens a StoryPoint containing a video testimonial or case study.
Navigating to Another Scene
Description: This action navigates the audience to a different scene within your Story.
When to Use: Ideal for guiding users through a step-by-step product demonstration or when showcasing relevant content.
How to Jump to a New Scene
Define the target scene you want to navigate to.
Select the Media object and choose Jump to Scene as the
ActionLink the Media object to the desired scene.
For the transition, select Quick Cut when navigating between two consecutive screens in a tour. Select Fade to Color when jumping to a new area of your product, or an entirely different scene.
Best Practices
Create a logical flow between scenes to guide the audience smoothly.
Use clear and inviting Media designs to encourage interaction.
Provide a brief context or preview of the next scene to maintain interest.
Use Shadows, Borders, and Rounded Corners to dial in the design and make your Media pop.
Linking Externally
Description: This action allows Media objects to link to external web pages, such as additional resources, documentation, or case studies.
When to Use: Use this action to provide access to supplementary content that enhances the understanding of your product.
How to Link to a URL
Obtain the URL of the external webpage.
Select the Media object and choose the
Action to link externally.Enter the URL and customize any link settings (e.g., UTM parameters).
Best Practices
Ensure the external link is relevant and adds value to the audience’s experience.
Clearly indicate that the Media object will lead to an external site.
Verify that the external content is up-to-date and accessible.
Best Practices for Media Objects
To make the most out of Media objects and ensure it effectively enhances your Stories, consider the following best practices:
Relevance: Ensure that each media object is relevant to the content and adds value to the audience’s experience. Avoid overloading your Story with unnecessary media.
Clarity: Use clear and concise text and high-quality visuals within Media objects to ensure they are easy to understand and engaging.
Consistency: Maintain a consistent style and tone across all media objects to create a cohesive and professional look. Consistent use of colors, shapes, and sizes helps in maintaining visual harmony.
Moderation: Avoid overcrowding your Scenes with too many Media objects. Use them strategically to highlight key information and guide your audience.
Interactivity: Encourage audience interaction by using a mix of different Media actions. This keeps the experience engaging and dynamic.
Placement: Position Media objects in intuitive locations where users are likely to click or interact. Ensure they do not obstruct important visual elements of your UI.
Visibility: Make Media objects easily noticeable but not intrusive. Use subtle animations or effects to draw attention without being distracting.
By following these best practices, you can create effective and engaging Media objects that enhance your Stories and captivates your audience.
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