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✦ Guide to Content
Updated over 3 months ago

Creating compelling Stories on ScreenSpace requires attention to detail and a strategic approach to content creation. ScreenSpace Stories shine brightest when they blend rich media and content that educates and entertains.

How you can bring your Stories to life

  • Live Embeds: Seamlessly integrate live websites, prototypes, or any web-based content right into your Story. Perfect for keeping your audience engaged with real-time data or interactive experiences.

  • Screen Recordings: Capture and showcase your product or service in action. Whether it’s a walkthrough, tutorial, or a demo, screen recordings help you show, not just tell.

  • Uploads: Got content ready to go? Upload your existing videos, images, or files directly into your Story. It’s as easy as drag-and-drop.

    • Video: Incorporate high-quality videos to create a more immersive experience. Whether it’s a product demo, customer testimonial, or an explainer video, video content is a powerful way to connect with your audience.

    • Images: A picture is worth a thousand words! Use images to visually communicate your message and enhance your Story’s overall aesthetic.

    • Lottie Files: Add dynamic, lightweight animations with Lottie Files. Perfect for spicing up your Story with engaging visuals that load quickly and look great on any device.

    • Custom Animations: Make your Story stand out with custom animations. Whether it’s a simple transition or a complex sequence, animations add that extra flair and professionalism.

Best Practices

Follow these best practices to ensure your content is high-quality, engaging, and memorable.

1. Use High-Quality Media

Always use high-resolution images, videos, and animations. High-quality media ensures your Stories look professional and visually appealing on all devices.

2. Consistent Resolutions and Aspect Ratios

Maintain consistent resolutions and aspect ratios when capturing product shots and other media. This uniformity helps create a cohesive visual experience and avoids jarring transitions between different content types.

3. Optimal Formats for Hero Content and StoryPoints

For Hero content and StoryPoints, we recommend using content that’s either square or horizontal. This format fits best with our layout and provides a more engaging viewing experience.

4. Keep Content Styles and Designs Consistent

Consistency is key to maintaining a professional and recognizable brand. Ensure your content styles and designs align with your brand guidelines. Use the same color schemes, fonts, and visual styles across all your media.

5. Evoke Emotion

Use your content to evoke emotions and create a memorable experience. This can include:

  • Animated Transitions: Smooth transitions between sections.

  • Title Animations: Dynamic titles to grab attention.

  • Logo Animations: Engaging logo animations to reinforce brand identity.

  • Interactive Elements: Use Lottie animations and interactive widgets to make your Stories more engaging and relevant.

6. Check Out Other Customer Stories

Gain inspiration by exploring Stories created by other ScreenSpace customers. Seeing how others use animations, transitions, and multimedia can spark new ideas for your own content.

7. Think Outside the Box

Don’t be afraid to experiment with different content types and styles. Creativity can set your Stories apart and captivate your audience.

8. Test and Iterate

Regularly test your Stories on different devices to ensure they look and function as expected. Gather feedback and make necessary adjustments to improve the overall experience.

9. Consistent Branding

Align all content with your brand’s voice and style. This includes using consistent colors, logos, and messaging to build brand recognition and trust.

10. Leverage our Award-Winning Creative Team!

If you need any help or guidance with your content creation, our team is here to assist. Whether it’s designing custom animations, optimizing your media, or providing creative direction, we offer professional services to help you create stunning and effective Stories.

By following these best practices, you can ensure your content not only looks great but also resonates with your audience, creating a memorable and impactful experience.

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