You know what we do... Here's why we do it.
"There's one more thing."
That's how our story began. No, not at an Apple event. It was the moment our mom learned she was having twins... again.
Our grand entrance in 1984 set the stage for a remarkable story that led us here – helping people inspire and motivate audiences through storytelling.
Storytelling is in our DNA
Growing up, we didn't have iPads. We had a backyard and an imagination.
Beyond the usual suspects – cops and robbers, house, superheroes – we filmed movies, performed in plays, and transformed each other into space explorers through visual effects.
According to mom, we were pretty good at it too.
The Call to Adventure
Our shared passion for storytelling led us to Beverly Hills where we studied film, design and animation – and opened an award-winning creative studio.
From Oscars and VMAs to Primetime Emmys, we spent 20 years inspiring audiences of millions with visionary partners like Disney, Fox and Netflix.
And that's when we decided to pivot.
The World's Worst Audience
Engaging and motivating people through storytelling is one thing when you have a captive audience eating popcorn, anxious for the 4th quarter, or wide-eyed at a concert venue.
It's an entirely different story when your audience is distracted, has their guard up, and craves instant gratification.
You guessed it – meet your B2B audience.
Compelled to Find a Solution
Like a kid passing a candy store, we were drawn to help solve for the world of B2B marketing, sales and success.
We made agency-grade video more accessible through a self-serve platform. Although engaging, we found video is too passive and high-level to motivate a B2B audience.
So we built an interactive product tour platform. Although personal and memorable, it was too boring, product-centric and feature-forward.
There had to be a solution that's just right. A balance of buyer-led visual storytelling (problem/solution) and hands-on product experience (proof).
Exhausted, we sat down and broke out the old Nintendo 64.
Enter Video Games
Video games have a remarkable power to transport an audience to another world.
A world where the audience instantly becomes the hero and can choose their own adventure through an experiential journey — inspiring emotion and action through visual storytelling while providing a personal, memorable touch through interactivity.
Aha!
ScreenSpace is Born
So we infused over 20 years of award-winning creative experience in visual storytelling and narrative design into a custom video-game-like engine we call ScreenSpace.
Designed to help you win the hearts – and wallets – of your skeptical B2B audience by letting you break through the constraints of one-dimensional media, and inspire your audience on an emotional level.
ScreenSpace is just the first chapter of our story. And we can’t wait to see how it elevates yours.
Cheers,
Darren & Adam – a.k.a. "The Fanton Twins"
PS, In the Boulder, CO area? Let's grab a hot cup of coffee (or local beer) in the shadows of the Rockies. 🏔