Welcome to the ScreenSpace Glossary! 📚

Here, you’ll find clear and concise definitions of key terms and concepts related to ScreenSpace and interactive storytelling. Whether you’re new to the platform or just need a quick refresher, our glossary is here to help you navigate and make the most of your ScreenSpace experience.

At its core, a Story is an immersive web experience – like a video – that uses custom video-game technology to display rich media and marketing content inside an interactive 3D environment.

This allows you to break the rules of traditional websites, tours, videos, and decks – by introducing a new form of experiential storytelling through stunning visuals, interactive content and adaptive buyer-led journeys – A critical ingredient to engage and convert modern B2B buyers.

Like slides in a presentation – a Story is made up of Scenes. Each Scene is a collection of interactive objects and media and can be navigated non-linearly. Just like a movie, each Scene has its own narrative. Blend a variety of interactive objects of different sizes and colors to guide the audience with intention.

StoryPoints are dynamic, expandable windows that display rich media and personalized content. They come in three styles:

StoryPoints Bubbles are designed to be the focal point in each Scene, immediately drawing audience attention. They're strategically designed to lead with the most critical value aspects of your product, ensuring that these key messages are the first to engage and resonate with your audience – without getting lost among features.

Tooltips, with optional pointers, are concise callouts that reveal rich media & content when clicked. They make complex products digestible, allowing audiences to explore relevant features without overwhelming them.

Beacons are subtle indicators that gently pulse to draw attention to non-critical features without overwhelming the user experience. Features that, while not central to the core value prop or narrative, may offer benefits that may be relevant to specific personas or use cases.

All StoryPoints can include a CTA button, which your audience can click to perform certain actions or navigate to different scenes or other StoryPoints.

Content Blocks are sections within a StoryPoint that contain specific pieces of content, such as text, images, or media.

Tabs are used for organizing content within a StoryPoint. They enable your audience to switch between different sections of content within a single StoryPoint.

A HotSpot is an interactive overlay that you can adjust to fit around any UI element, adding interactivity to otherwise static screenshots or content. Hover to reveal feature details – click to unveil deeper functionality or navigate through a product flow.

Media objects allow you to integrate rich media into your Stories – like videos, GIFs, or images – that can open external links, jump to relevant Scenes, or reveal StoryPoints.

OK, you've likely already met a button. It does all the things you'd expect a button to do.

Strategically placed, it has the power to convert a qualified buyer – or nurture a window shopper.

The Hero Object is the central or main object within a scene in a Story. It typically represents the main focus or subject of the scene. This object can either be uploaded content, embedded media, or screenshots superimposed inside a 3D monitor or phone.

Object Settings are configuration settings for objects within Stories. They allow you to customize the appearance and behavior of individual objects.

Labels identify objects within a Story. It can be used to help the audience understand the purpose or function of a feature, or guide the audience through a narrative.

The depth parameter controls the 3D position of an object within a Story. It can be used to increase engagement and create a sense of hierarchy among objects.

Actions are either triggered by interactions or a pre-defined duration. They guide the audience through a narrative or lead to an external resource.

Transitions refer to the animated changes from one scene to another within a Story. They help create a smooth and engaging user experience.

The transition color appears during the transition between two scenes with the same Hero Object. Ideally you'll want to match the background color of your screen asset.

Highlight key features or moments by overriding the theme at the scene and object level.

Add navigation controls through on-screen UI or using the arrows on your keyboard. Let your audience jump to what matters most, or skip what matters least, putting your audience in active discovery mode.

Timing Actions are timed events or interactions within a Story. They can be used to automate certain actions, such as transitioning to a new scene after a certain period of time, or opening a specific StoryPoint. Ideal for title Scenes and transitions.

This timer controls when objects appear within a scene. It can be used to delay the appearance of these elements for dramatic or instructional purposes.

Turn your Story into a hybrid video and interactive journey by automating actions and transitions based on timed events or content durations.

Our Canva-style visual designer lets you create compelling Stories with a simple drag-and-drop. No Code. Seriously – you couldn't add code even if you wanted to.

The immersive 3D environment where you get to design, modify, and preview your Stories. It’s the blank slate where the design process begins.

Like a PowerPoint presentation, the storyboard allows you to organize and navigate through the Scenes of your Story.

A range of features used to create and modify elements within a Story, such as text, media, and interactive components.

Dial in the design of your Story down to the background color and button shadows. Let your Story feel like a seamless extension of your brand, strengthening brand recognition and trust among your audience and enhancing the professional image and user experience.

This is your go-to spot for all things storytelling within ScreenSpace:

Our unified Content Library lets you organize all of your existing marketing and sales assets inside one place. From uploaded media to live embeds.

Files that have been uploaded directly from your computer for use within your Stories.

Embedded videos from supported platforms like YouTube, Loom, and Vimeo.

Real-time content from external sources embedded into a Story, such as collaboration apps, interactive tours, or prototypes.

Coming Soon

Our third-party integrations will bring over 5 million digital assets to your fingertips. Integrate high-quality images and animations directly into your Stories with just a click.

Coming Soon

Use our integrated Chrome Extension – coming soon – to effortlessly capture your product and bring product flows right into your Story.

The process of crafting the narrative of your Story – or series of Stories.

A collection of pre-designed templates that can be used as a starting point for your Stories.

A method of visually organizing a Story's narrative flow, allowing you to map out the journey for your audience. For non-linear storytelling, we recommend using Miro boards.

A narrative design approach that allows your audience to interactively navigate through a Story, choosing their own path.

Clicking "Publish" for the first time creates a publicly accessible version of your Story and generates your Primary Links. Live Stories are isolated from the ScreenSpace Visual Designer.

UI update? Revised messaging? New feature? No need to start over, send a change request, or wait for a designer. Simply swap out content, hit "Publish Changes", and your Story is updated across every channel – instantly.

These are the Stories that are currently active and publicly accessible. They are published and can be viewed in real-time.

This is the default URL used to publicly access your Story. The Primary Link URLs are not editable. To personalize your links, create custom Share Links. Requires Growth Plan

Share Links allow you to modularly control settings & permissions for every use-case or account in realtime. Sharing a direct link via social or email gives your audience a full-screen, distraction-free experience to explore your Story.

Integrate your Stories into any website with one line of code. Our visual designer lets you dial in the design perfectly before sharing the embed code with your web team. Need more flexibility? Your developers can dynamically override any setting via the embed URL.

Embed your Story directly inside your G2, TrustRadius, Product Hunt or SourceForge profiles to drive 3x engagement – for free! No paid plan required.

Preview your Stories before they're published with the Preview Link. Accessing this link requires you to be actively logged in to your Workspace.

Each Share Link has a unique Link URL which can be shared across channels for a full-screen experience.

The embed code is used to integrate your Story inside your website. Use the Embed Options to dial in the look before copying the link. You can also override the design settings using parameters attached to the src URL.

Dial in the look the feel of your Stories so they blend seamlessly on your website. Or dynamically override these settings with URL variables. Settings include justifying your Story, modifying zoom, and defining a custom background color.

Drive deeper engagement and relevance by personalizing your Stories with your audience's name, company, or problem statement through Variables. Variables can also be dynamically set via the Story URL: .../mystory?name={leadName}

Get your audience directly to what matters most by setting the Starting Point based on the use-case or persona.

Drive traffic to your Story with Link Previews. Set the title, description, and preview image when sharing via social media, Slack, and more.

This is the intrusive "ScreenSpace" logo mark visible on Share Links and Embed Links within the Free Plan. The watermark can be removed by upgrading to any paid plan.

This is the subtle ScreenSpace logo in the bottom right corner of the Story and inside each StoryPoint.

This is a paid add-on which removes all watermarks and ScreenSpace badges from your Stories. You can also opt to use your own domain to point to your Stories (ie demo.acme.com)

Coming Soon

With "Do Not Track" enabled, ScreenSpace will not collect or process end-user interactions and page views within your ScreenSpace Story. This will also disable in-app analytics for the respective Story.

Gain visibility into Story performance and collect actionable insights on buyer usage – which can all be shared with your favorite analytics, CRM tools, and sales rep.

Your Insights Hub is your strategic command post for all analytics and performance metrics on ScreenSpace. It can be accessed via the sidebar in your workspace.

An aggregate view of your performance results across all of your Stories.

Gain detailed visibility into Story performance and uncover intent by filtering engagement data by account, use-case, or persona for precise analysis.

Granular session-based analytics that tracks all end-user interactions and engagement. For known-visitors, can track engagement across Stories and sessions.

Total unique visitors who engaged with your Story.

Total engaged sessions.

Percentage of unique visitors who interacted 2+ times in your Story.

Average time spent on your Story.

Percentage of engaged visitors who clicked any conversion link or button.

Percentage of unique visitors who arrived at a conversion link or button.

Percentage of visitors who viewed this Scene/StoryPoint and clicked a link or button.

Percentage of all sessions who dropped off at this Scene/StoryPoint.

Any action that you identify as a conversion event using the in-app toggle. Conversion events can be named for identification inside the analytics dashboard.

A tool to design and build forms for collecting user data within your Stories. One form may be used across multiple Stories.

A form built directly within ScreenSpace, providing seamless integration and a smooth user experience.

A form that integrates with external CRMs to dynamically pull fields from an existing form, and submit user data on behalf of the form.

A CRM integration that is directly connected to a specific form.

The process of linking form fields inside ScreenSpace to corresponding fields in your CRM.

An individual data entry point within a form, such as a text box.

Your personalized environment in ScreenSpace where you create, manage, and share your Stories.

The unique domain where your ScreenSpace content can be accessed on the internet. Only one production and one staging domain may be used at a given time.

The specific URL path that directs users to your ScreenSpace Stories.

A personalized domain name that points to your ScreenSpace Stories (ie demo.acme.com) Add-On Feature

Direct connections between ScreenSpace and other tools or platforms to extend functionality and streamline workflows.

Your active plan with the self-serve ScreenSpace platform, detailing your access level and included features.

The current subscription plan you are on, defining your access to ScreenSpace features.

The date when your ScreenSpace subscription or service period begins.

The date when your ScreenSpace subscription or service period ends.

The duration of your subscription or service period with ScreenSpace. We typically offer annual or monthly options.

The way you choose to pay for your ScreenSpace subscription or services. Our self-serve payment process supports credit card and direct deposit. Reach out to our sales team if you'd like to pay via a different method.

You can generate a Payment Link inside the app to forward to your procurement team for payment. Your Payment Link is directly connected to your Workspace.

The number of user accounts included in your ScreenSpace subscription.

The conditions and agreements governing your use of ScreenSpace services. For self-serve customers, your terms are hosted at: www.screenspace.io/terms

A ScreenSpace plan designed for large organizations, offering advanced features and support.

Units used to access premium content creation services within ScreenSpace.

A bundle of content credits purchased for use within ScreenSpace.

The number of content credits you currently have available in your account.

The process of using your content credits to access ScreenSpace services.

A reduction in the cost of content credits, often offered as part of a paid subscription.

Professional services provided by ScreenSpace to help you create high-quality content and Stories.

A bundled offering of ScreenSpace creative services tailored to meet specific needs.

An interactive session provided by ScreenSpace experts to help you master the platform and create better Stories.

Individual ScreenSpace services that can be purchased separately, allowing for customized support and content creation.

Tailored services offered by ScreenSpace to meet unique business requirements and goals.