While it is really easy to get started creating professional product videos with ScreenSpace, there are a few things you can consider before jumping in, which will give you a jumpstart and effectively enable your product success.
To help you with this, we've put together a list of items that we think you should evaluate. Follow along!
💻📱 Do you have a mobile or desktop product?
The ScreenSpace platform was created for digital products that can be displayed on common devices such as laptops, desktops, and mobile phones. If this does not apply to you, our platform will not provide value. We recommend contacting our creative services team to inquire about a custom video.
🧑💻 Is your product designed?
ScreenSpace is focused on showcasing your product through high-caliber product videos. Your app or software is the spotlight for every video created in ScreenSpace. If you are still in the idea stage and do not yet have a design, bookmark our website and come visit us once your first design have been created.
🎥 What kind of video do you need?
Before you dive in, consider what brought you to ScreenSpace. What aspect of your outreach are you trying to improve by leveraging video? Where will your audience discovery and watch your video? Do you have limitations on duration, audio, aspect ratio? Are you trying to tell a story or simply show a feature or two?
All of these questions will lead to the style, duration, and type of video you need to create.
✅ What features and benefits will you highlight?
Do you know what features and benefits you want to highlight in order to produce the intended outcome? If not, make a list of these items, prioritize them, and consider this as your high-level outline to help guide your template selection or shot-list.
🎨 Do you have a color palette or color scheme in mind?
Now that you have an idea of what kind of video you need, let's start thinking about what you want it to look like.
This is a great time to connect with your designer (or maybe that's you!) to compile your brand colors or color palette you want to use!
🎶 Have you thought of the style of music of whether you need voiceover?
Music is one of the biggest considerations when creating a video. It sets the tone, mood, and pace. Consider your brand, your market, and your energy level when selecting the music.
Voiceover can be a very powerful tool to clarify benefits beyond what you see on screen. If title cards and product shots does not convey what you need, write a script and share it with some people to make sure the talking points are clear.
🎯 Consider your goals in terms of metrics
As you're in the process of building your videos, think beforehand of what metrics you can collect and use as a success measurement. For example, you might be using ScreenSpace to drive additional sign-ups or conversions to your subscription.
Identify your benchmark, and set regular check-in points for reviewing the data. Because you won't need additional creative help to modify ScreenSpace videos, you can easily iterate on these and see how they are affecting your metrics!
📞 Still not sure where to start? Contact us!
The ScreenSpace team is excited to meet you! We'd love to learn about how to help and how we can best support you and your team. Simply reach out and we'll get back to you within 24 hours!